Working with Ellie Bullen and her brand Elsa’s Wholesome Life to create a fresh and exciting brand identity and logo that complimented her beautiful imagery and colourful recipes.
Our goal was to create a branding that complimented these beautiful recipes by designing and illustrating a black & white representation of Elsa’s imagery.
After working with Elsa to create a gorgeous moodboard we then gathered key aspects from the board to draw our main source of inspiration for the branding. In the end our main source of inspiration came from her colourful food creations and of course her positioning statement “Eat More Plants” played a significant role in our brainstorming. We created a series of hand drawn illustrations and handwriting in which Elsa was able to look through and choose one that really connected with her and the brand. Once an illustration and handwriting was picked we then focussed on bringing this all alive on the computer, for final delivery in several different formats.
If you are looking to brand your next project or business venture, feel free to send through an email with your ideas to Damy & Greg at firstname.lastname@example.org
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PS. Imagery by The Jaques Studio & Elsa’s Wholesome Life