Dr. Casey Beaumont came to us to develop a branding for her new business Resilient Health. Previously named OsteoSA, Casey was after a brand that she could see people comfortable to visit and feel like it relates to them. She wanted to step away from the norms of the standard clinical waiting room and rather after a brand that speaks life into her patients. Friendly • Modern • Fun • Bright • Happy were some of the key words to describe Resilient Health.
“I see Resilient Health as being a place where many different kinds of practitioners are able to help people and work as a team to keep everyone healthy in all realms…”. Each of the colours of the branding represent a realm of Resilient Health – it’s a rainbow of health and healing. We chose to develop a phoenix as the brand mark as this represented the feeling of being resilient, which is the key to Casey’s message “… Resilient Health is a choice to make and that we will not only pain relieve but educate and refer on as needed”
We worked with Casey to develop a stationery package including business cards and letterhead design as well as new signage for the exterior and interior (still to come) building. We also made changes to her existing website in order to give it the Resilient Health touch.
It was a pleasure to work together with Casey on her branding for Resilient Health.
If you are after a branding for your new or existing business venture please grab a copy of our brand menu by sending us a email@example.com … we look forward to working with you!